Little Emotional Attachment: The customer only looks for the lowest price while buying the product, and brand image and brand connections are blurred visions.They do not react until the changes are processed in the market and it becomes vital for them to employ the same. Reactive: The companies remain unaware of technological innovations or changes in consumer preferences.There is little effort in improving product technology to stay ahead in the competitive market. Product Development: The business mainly analyses market behaviour and popular demand to build its products.There is a lack of the emotional relation which drives sales in future as well. Brand Loyalty: There is no significant personal contact with the customers, which would otherwise ensure customer retention and brand loyalty.The drawbacks of transactional marketing are: ![]() This product may or may not be related to the initial product.Įven though transactional marketing could be a boon for some businesses, there are some drawbacks to using this method because the main focus is price inducement.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |